Thursday, December 26, 2019

Essay about Was Truman Responsible for the Cold War

â€Å"Was Truman Responsible for the Cold War†, well, according to author Arnold A. Offner, his simplistic answer is an obvious â€Å"yes.† â€Å"Taking Sides† is a controversial aspect of the author’s interpretation for justifying his position and perception of â€Å"Truman’s† actions. This political approach is situated around the â€Å"Cold War† era in which the author scrutinizes, delineates, and ridicules his opponents by claiming â€Å"I have an ace in the hole and one showing† (SoRelle 313). Both authors provide the readers with intuitive perceptions for their argumentative approaches in justifying whether or not â€Å"Truman† contributed to the onset of the â€Å"Cold War.† Thus far, it would be hard-pressed to blame one single individual, President or not, for the†¦show more content†¦It is evident that two countries were primed for conflict, however, which side ignited the first initial blow , resulting and inflicting the ideology of War†. Arnold A Offner Author Arnold A. Offner argues that President Harry S. Truman was unwavering in his nationalist approach whose limited vision of foreign affairs included absent negotiations with the Russians over cold war issues. Furthermore, Mr. Offner describes former President Truman as a â€Å"parochial nationalist† which leads the reader to believe that Truman was a discriminative uncooperative policy negotiator. In the continued effort to effectively convince his supporters, Author Arnold A. Offner reverts to Truman’s characteristics, proposal prejudice, and undermining arrogance as he saturates this chapter with Truman’s neglectful act of â€Å"cooperation† and â€Å"misleading Presidential guidance.† To future ensure credibility of his position and substantiating his claim, Mr. Offner discredits his critics by pointing out internal acts of ignorance to his own cabinets members suggestions, thus, proving a view of uncooperative manners. Although Mr. Offner m akes a substantiating claim, many would find it difficult that a single person, during that era, could provoke two nations into â€Å"War.† Offner argues that Trumans unsophisticated and confrontational approach to forging policy creation made the Cold War longer, meaner, and more expensive than necessary (Offner).Show MoreRelatedWas President Truman Responsible for the Cold War? Essay1105 Words   |  5 PagesPresident Harry Truman came into office right at the end of World War II, after the death of President Franklin Roosevelt. Almost immediately after becoming president, Truman learned of the Manhattan Project, and had to decide whether or not to use the atomic bomb. With the advice of James Byrnes, Secretary of State, Truman decided to drop two atomic bombs on Japan, in part to demonstrate America’s power to the world and gain a political advantage in Europe (Offner 294). After World War II ended, thereRead MoreTaking a Look at the Cold War1237 Words   |  5 Pagescovering is the Cold War and question number six. The Roosevelt Administration was determined to avoid a retreat like the one that followed WWI . The United States itself had sole possession of the atomic bomb. The United States goal was to expand democracy. America saw that there needed to be global economic reconstruction. The Soviets looked to model the rest of the world after their own values and origins. It indeed had to do with Soviet Expansion. The Russians didn’t want to go to war with the UnitedRead MoreTruman Doctrine And The Cold War1463 Words   |  6 PagesThe Cold War was one of the most peculiar occurrences in human history, which endured almost fifty years and all those years was the dominant characteristic of international relations. It was a period of indirect confrontation between two, at the time(1945-1989), most powerfull countries in the world- the Soviet Union and the United States of America. However, there is no exact and precise date of the beginning of the war, as it started gradually, with the contribution of many different causes.Read MoreTo What Extent Was the United States of Americ a Responsible for the Collapse of the Grand Alliance?1727 Words   |  7 PagesTo what extent was the United States of America responsible for the collapse of the Grand Alliance? A capitalist state, a Communist state and a colonial power all joined power during World War II and formed the Grand Alliance. The United Stated which was led by Franklin Roosevelt, the Soviet Union which was led by Joseph Stalin and Great Britain which was led by Winston Churchill united powers as they all shared one main objective. The three leaders were famously known as the big three, they allRead MoreThe Cold War Of 1945-19911660 Words   |  7 Pages Western Europe, Japan grew in prosperity after World War II ended. The United States became the world’s wealthiest and most powerful country. These democracies rivaled the United States economically. The United States and the Soviet Union had many differences that didn’t cause a full fled war, but a quiet, propaganda and secretive filled war that pushed both to the edge. This was known as the Cold War of 1945-1991. The main causes of the war were sphere of influence, Ideology, and military factorsRead MoreThe Cold Wa r During World War II Essay1298 Words   |  6 PagesThe Cold War was the name given to the non-aggressive conflict between The United States and Russia that began after World War II. However, there is disagreement over the exact dates of the Cold War. Nevertheless, it took place somewhere between the end of World War II and the early 1989 (Wendt n.d). The Cold War brought about a number of crises in the decades that it lasted. These crises include: Vietnam, the Berlin Wall, and the Cuban Missile Crisis. The Cold War itself was the result of the UnitedRead MoreCauses of the Cold War Essay1570 Words   |  7 Pagesfear, greed and revenge were the major factors that caused the Cold War† How far do you agree with this statement when analyzing the causes of the Cold War up to 1949? The responsibility of the origins of the Cold War often triggers questions among historians yet both powers should be blamed for taking part in it. The origins of the Cold War can often be associated with fear, greed and revenge. Through most analyses, the fault was often given to Stalin’s ambitions to expand communism in EuropeRead MoreThe Cold War During World War II854 Words   |  4 PagesThe Cold War was a major event in the U.S. and Soviet Union’s history. The main reason that these two countries entered into the Cold War after World War II was power. The USSR and United States had two very different perspectives on power coming out of World War II. This disagreement ultimately caused the Cold War. Russia’s perspective after World War II was influenced by Joseph Stalin. Stalin, the leader of the USSR at the time, was a merciless dictator. His main concern was maintaining power andRead MoreThe War Of The Cold War Essay1075 Words   |  5 PagesDuring World War II, the United States, Britain, and Russia all worked together to take down Hitler. Although after the war, the coordination between the U.S. and Russia became extremely tense which inevitably lead to the Cold War. The U.S. was worried that Russia would spread communism after World War II. Russia was concerned with the U.S. arms increase and intervention in international affairs. The distrust between the two nations resulted in the Cold war which lasted until 1991. In 1946, WinstonRead MoreEssay on Cold war responsibility585 Words   |  3 Pages Activity #4 – Essay â€Å"Truman was more responsible for the Cold War than Stalin was.† President Truman was convinced from the beginning that Stalin intended to take over countries based solely by the fact that there were communist parties present in them. France, Italy and even China, are perfect examples of this. And in the Greek civil war it wasn’t the USSR that was giving aid to the communists, it was Yugoslavia. It was obvious that Stalin had no major plans for any kind of global communist

Wednesday, December 18, 2019

Essay on Travelers Guide To Colorado - 1122 Words

Travelers Guide to Colorado nbsp;nbsp;nbsp;nbsp;nbsp;This is a travelers guide to the state of Colorado. Colorado is a unique and interesting place to visit. If the reader would want to go to Colorado, this is the report to read. This report has both statistics and fun things to go and do. nbsp;nbsp;nbsp;nbsp;nbsp;Colorado is state of mountains and hills. Colorado is the highest of the states elevation at over 14,000 feet high. Many people visit Colorado each year. Many of the people that visit here are outdoor enthusiasts, skiers, and people just wanting to go on a get away vacation. This state offers numerous things to go, see, and do. For the outdoor enthusiasts, Colorado has: many mountains to hike on, trails to walk on,†¦show more content†¦There are to units that make up this quot;marvel of modern technology,quot; the skis hook together to form a board. The bindings then slide into a different position to work both ways. This enables people to hike up trails, and set the board up, and snowboard down. Many people have been buying these skiboards and using them to go on mountain treks.quot; - P.E. T.V. Skiing is the main basis of my report. In the itinerary, the majority of the things done involved skiing of some sort. nbsp;nbsp;nbsp;nbsp;nbsp;There are many other tourist attractions in Colorado. Like said above, skiing is a major attraction in Colorado. Some of the other things in Colorado to do are; The U.S. Mint offers a educational view of the money making process. Many people visit this site each year. There are millions of coins produced each year at the mint. nbsp;nbsp;nbsp;nbsp;nbsp;Although Colorado is not a good place to grow crops, it has other resources it depends on. These such resources contribute to the well being of the economy. The mountains provide raw material to mine. The forests are numerous, this is great for the logging company. This is also a major contributor to the economy .By selling the wood to mills, who then sell to people who need it, and then it pays back the workers to form a perfect cycle of distribution. nbsp;nbsp;nbsp;nbsp;nbsp;Colorado has many rest areas such as hotels. Although, no information could be found onShow MoreRelatedDifferent Signs, Communication and Language throughout the World811 Words   |  3 Pagesor independent enough not to care. Even as gestures have changed in our own country throughout the years, when traveling abroad such gestures provide a much different arsenal, literally lying in the palm of one’s hands. For those who are world travelers, the misconceptions of communication may be all too real, however, for those yet to expand their knowledge of another culture, a few gestures must be tread softly upon. First, as mentioned before, the â€Å"thumbs up† and â€Å"middle finger† gestures makeRead MoreDenver Airport Communication Plan Essay1328 Words   |  6 Pagesproject consists of designing and constructing a new airport, based upon a â€Å"Home-on-the-Range† design. The City of Denver requires a wide open entry point for visitors. The airport is to maintain a distinctive look that will be easily identified by travelers. This design must meet specifications provided by the City of Denver. The new airport should allow for more traffic in and out of the airport, while also becoming less congested. Improvements to runways will lead to a more efficient operation ofRead MoreDenvers New Airport Essay3710 Words   |  15 Pagesassessing the cost and service challenges in relation to the construction and operation of the new airport in Denver, Colorado. Furthermore, the comprehensive report provided will recommend solutions and strategies that address these cost and service problems. The information collected indicated that the DIA needs options for reducing the loss of travelers and revenue to the Colorado Springs Airport. Furthermore, an assessment of the major components and considerations results to a cost-benefit analysisRead MoreThe Nature Of The Mountain Men1620 Words   |  7 Pagesto sell their fur and hides as well as replenish their supplies(Sage). These events were known to be lively places that welcomed all (Barkin). The ones that typically showed were free-trappers, Indians, native trappers wives, children, and even travelers that had been passing through(Barkin). James Jim Beckwourth, a well known trapper that will be further discussed later in the paper describes these events to include, mirth, songs, dancing, shouting, running, trading, jumping, singing, racingRead MoreExplorations And Trapping : Mountain Men Of The 1840s1628 Words   |  7 Pagesto sell their fur and hides as well as replenish their supplies(Sage). These events were known to be lively places that welcomed all (Barkin). The ones that typically showed were free-trappers, Indians, native trappers wives, children, and even travelers that had been passing through(Barkin). James Jim Beckwourth, a well known trapper that will be further discussed later in the paper describes these events to include, mirth, songs, dancing, shouting, running, trading, jumping, singing, racingRead MoreThe Denver International Airport Project1281 Words   |  6 Pagesproject consists of designing and constructing a new airport, based upon a â€Å"Home-on-the-Range† design. The City of Denver requires a wide open entry point for visitors. The airport is to maintain a distinctive look that will be easily identified by travelers. This design must meet specifications provided by the City of Denver. The new airport should allow for more traffic in and out of the airport, while also becoming less congested. Improvements to runways will lead to a more efficient operation ofRead MoreThe Grand Canyon Railway1786 Words   |  8 PagesCASE 17 THE GRAND CANYON RAILWAY One interesting feature of the southwestern United States is the area known as the Four Comers. the only place in the United States where four slates meet at one point. Within the 130,000 square miles of the Colorado Plateau in this region lie many wonders of nature. The plateau contains eight national parks, twenty national monuments, as well as numerous other nationally designated areas and huge tracts of national forests. This wealth of natural features andRead MoreRunning From the Sunset; Going East 1466 Words   |  6 Pagesand I recall he let me drive several hours during the first few days on the sparsely traveled roads of Nevada, Utah, and Colorado. Dad had obtained maps and â€Å"triptiks† for our journey. Triptiks had their start in 1911 and still exist today in the twenty-first century. These handy travel guides consist of mini-maps covering short stretches of road bound into a booklet. The traveler flips each page forward from a spiral binding at the top of the booklet for the next section of road as they advance onRead More The Dangers of Avalanches Essay2772 Words   |  12 Pagesslope moving at 150 miles per hour, smashing into trees, becoming buried under 100,000 tons of snow, only to guess which way is up, how does one survive? Will the rescuers be able to find the buried victim? For centuries, mountain dwellers and travelers have had to reckon with the deadly forces of snowy torrents descending with lightning speed down mountainsides. Researchers and experts are making progress in detection, prevention and safety measures, but avalanches still take their deadly tollRead MoreSeasonal Analysis of Restaurant Trends3557 Words   |  15 Pagesadvertising on local television channels and highway billboards (Brumback, 2000). Damon’s Restaurants has taken a similar approach by varying the target audience of its promotions. During the peak tourist seasons advertising is directed at travelers through hotels and tour guide magazines but during the off-season locals are the promotional focus not only for repeat business but for recommendations when the tourist season comes back around (Brumback, 2000). Seasonal marketing goes hand in hand

Tuesday, December 10, 2019

Human Resource Management Eleborating and Arguments

Question: Describe about the Human Resource Management for Eleborating and Arguments. Answer: The above statement is very much true and correct. It can also be understood by elaborating and supporting with the respective arguments. In an organization, each department contributes in its own way be it sales and marketing, finance, accounting, human resources, research, and development. With the collaboration of these professionals, the company is able to perform its functions and operations in the most successful manner. The professionals from different departments are called as the strategic partners and to consider during strategic development at an organizational level. Human professional leaders are very much expected to play a key role in other matters such as accounting and finance also. They need to know about this area such that they could add value to the organization and act as a human capital. As a true strategic partner, it is very much essential actively participating in the matters other than the human resources field. It becomes equally important having the knowledge about each aspect that could directly or indirectly lay down impact on the organization and its working. Human Professional leaders are to act as a strategic partner and add value by having knowledge regarding each aspect. Due to this only, the human leader professionals would be capable and ready to accept the challenges. With this, the HR Professional leaders take an active part and involve in each area just to support the company getting out of any trouble and to meet the objectives.

Tuesday, December 3, 2019

Integrated Marketing Plan

Executive Summary Tervis tumbler Company has invented a new marketing plan for its product. This report will elaborate more about the company and how it began, the background of its clients, its internal environmental analysis and why a new integrated marketing plan is required. Tervis tumbler is a steady competitor in the tumbler product market and it aims at increasing the sales volume of its products with a bigger margin.Advertising We will write a custom essay sample on Integrated Marketing Plan-Tervis Tumbler specifically for you for only $16.05 $11/page Learn More The company’s aim is to ensure that its consumer durable goods are of outstanding quality and are able to meet the expectations of the consumers. The company has carried out an effective marketing plan to ensure that clients have sufficient knowledge regarding tumblers and their use. Tervis tumbler focuses on maximizing profits by penetrating a wider market. The company also concen trates on remaining competitive in the tumbler market through the provision of quality products at competitive prices. Background In 1946, engineers Frank Cotter and G. Hawlett Davis bumped into the possibility of exploiting the insulating potential of air and realized that this could be used to form a completely sealed tumbler. This could be used to maintain high temperatures of hot drinks and similarly retain low temperatures for cold drinks. Additionally, the tumbler cannot be destroyed. This innovation turned around the drink ware business completely. By putting together the last three letters of their surnames, Cotter and Tervis branded their new product ‘Tervis’. In the subsequent years, they worked industrially to improve on their product. Lately, the product is in six different sizes and an ice bucket, together with other numerous customized designs (Tervis Para 2). The company targets consumers with diverse income capabilities. To reach these target groups, Ter vis tumbler has been tailor designing its products such that those tumblers meant for high-income earners have more benefits and uses compared to those that target other income earners. The company has been engaging in extensive research and extension to ensure that their products meet the diverse needs of the market. Tervis Tumbler’s objective As this century moves on, Tervis Tumbler keeps ensuring that their product is adding unmatched flavor and quality to the drink ware industry. The Company works at ensuring that the diversity and quality of the tumblers are better not only presently, but also in the days to come. This is to be achieved by continuously supplying the tumblers to the clients at all seasons to enable them keep enjoying their drinks, whether hot or cold. Budget Proposal for the Marketing Plan A suitable money and time project are very vital elements of any good marketing plan. We have deliberated over all the requirements with the accounting department and h ave decided that two million and five hundred thousand dollars be approved to facilitate the marketing plan. Our teams that are concerned with both advertising and research have revealed that a time span of one year is sufficient to implement all relevant areas. This will be conveyed to both our retailers, clients and distributors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Tervis Tumbler’s SWOT Analysis This refers to elements that portray the internal environment of a company. It entails the strengths, weaknesses, opportunities, and threats that a company is facing (Norton and Hughes 274). It brings out the strengths that have enabled a company undergo successful development from its past to where it is currently. It also reveals the weak points that have been evidenced in a company that may need to be neutralized or be changed into strengths. Concerning the market, the analys is highlights the opportunities and threats that are to be anticipated. Therefore, marketing should present the aspect of SWOT analysis. The aim is to scrutinize Tervis tumbler’s internal strengths and shortcomings and its outward weaknesses and opportunities in order to come up with relevant marketing strategies (Bohm 1). The strengths of our product are first their reduced unit cost. The amount it costs to purchase its unit is low encouraging clients to make more purchases. The rate at which people take drinks and other beverage is high implying their regular need for tumblers and straws that the company provides. This has also led to increased sales. Thirdly, the products are customized easy to use. This encourages increased purchases at almost all places apart from being appealing to diverse consumers. Few companies produce double walled insulative tumblers. This makes our product both unique and competitive in the market. Besides, the quality of the tumblers, straws, and ice buckets is exceptionally outstanding. This is due to their ability to be customized and to retain the temperature of the drink contained in them. The weakness affecting the company is the challenges of minimizing the cost of production so that the final cost of the product exceeds the production costs, to enable the company generate substantial gains. The cost of raw materials used to design the tumblers is a little expensive. This makes it difficult for the company to sell the products to the customers at a friendly price and still make good revenue. Although not all the other companies produce double-walled tumblers and ice buckets as we do, their closeness to the customers in places our products have not yet reached, and their lower prices make them have a presence in those areas. On the other hand, the opportunities present for our company put us in a position to have a cutting edge over our business rivals. First, there is a large population of the clients who form the mai n target of our market. People across gender, religion and age would prefer to have their drinks kept either hot or cold. Most of them thus go for Tervis tumbler’s products. This increases the probability of maximizing sales within Florida and its vicinity where the company’s outlets are based.Advertising We will write a custom essay sample on Integrated Marketing Plan-Tervis Tumbler specifically for you for only $16.05 $11/page Learn More In addition, there are potential customers in other states apart from Florida where Tervis Tumbler can market its products. The international community is also a great potential market for the company. The technological mindedness of most Americans will boost the demand for tumblers since their operation is based on improved technology principle of insulation. This will increase the avenues of our marketing to enhance maximum impact. Lastly, the threats that the company is likely to encounter include mar keting products to new customers who are of varying behaviors, personalities, and lifestyle. Studying these consumer attributes may be fiscally and time involving for the company. In order to expand its market, the company ought to understand these customer features to design products that will suit their needs. Therefore, the challenge at hand is shipping the product to new markets, making the product known and used in a manner that is well understood by the potential clients and communicating the attributes of our product to a new crop of clients in a manner that will be accepted and appreciated. Thirdly, there is still competition from other companies that manufacture glass and plastic products that customers can use instead of the tumblers. Marketing plan Given Tervis Tumbler is a distributor-oriented company, it is charged with the duty of advertising for distributors as well as their clients. Our strategy aims at using a greater percentage of the budget to advertise for the di stributors’ customers with a smaller percentage being allocated towards the distributors. Tervis Tumbler will blend various promotional elements that entail advertising, personal selling, and public relations. A diversity of tools will also be incorporated to apply these elements. This will be mainly through our distributors, websites, advertising, marketing collateral (brochures, case studies, and white papers), online selling (through direct emailing) and trade shows, conferences and events. Website Our latest website is both enlightening and user friendly. It presents one with alternatives of reading, viewing and ordering products online. Potential clients are also able to view the profiles of our managers, have a thorough survey of our facilities, and hopefully, sign up to join the distribution teams of our company. It can be accessed any time and its updates are frequent. However, we will need to allocate some funds for the development of a U.S based website, which shoul d be both enlightening and user friendly. Additionally, we will continue utilizing the information that is available in our current website as we also encourage distributors to use their own websites. Additionally, we will ensure that our website address (URL) is available on other marketing material such as billboards, brochures, and newspapers. This will help us spread the word about our online presence (Rich 170).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing collateral We will reproduce new brochures, case studies and white papers in the United States and which will be given to distributors to be dished out to their clients to make them more conversant with our products’ use and attributes. The messages will also be put in large font and will be brief enough and yet capturing all the essential aspects about our company and its unique products. Accompanying this, will be trial samples of the company’s products to be distributed to those people attending our events in a bid to let them have an encounter of the uniqueness of our product’s taste. This is meant to give them an experience that will raise their interest and leave them longing to purchase and continue using the product. Advertising Since our target is the youth, adults and the elderly, our advertising will be through newspapers, billboards and online. Our research reveals that these are the three most crucial media since they comprise of what most of the United States population are conversant with. Ads and commercials will also be employed. The ads will show people who are in these age brackets using the tumblers, mugs, straws, and ice buckets. After this, they will be placed in commercials, print form and will be direct emailed via the regularly visited websites. Using direct mails over banners has revealed that the former has a higher impact compared to the latter. In addition, studies reveal that only a few people are able to read a whole ad up to the end. Every available space in Florida and the neighboring states will be used for billboards. Their popularity is enhanced by the fact that there are numerous pedestrians on the streets who can stop occasionally to see them. They can also view them as they walk because they will be put in bright colors (Jackson 83). There is therefore adequate viewing time. Moreover, advertising through billboards can be paid for either monthly or annually, which is a reasonable duration fo r the company to have made gains and be able to meet such expenses. Online advertising (direct mail) is the most visited and responded to form of advertising nowadays. Research reveals that people can give feed back to adverts they choose rather than have some adverts pop up vexingly while they are online viewing something else. The newspaper that we have decided to use for advertising is the New York Times and Alachua newspapers. With its much popularity, our ads will be visible to so many people. This will form the largest expenditure of our budget with the New York Times charging $67,750 weekly and Osaka demanding $31,445 on weekly basis. Trade Shows, Conventions Events There will be a presentation at the Drink ware Business Fair to be held at Washington. We will also have booths at other Washington based exhibitions held at the Tokyo International Exhibition Center. We will have our distributors present with promotional materials such as coupons among others. Their will be vide o and audio recording to ensure that the views of customers have been recorded to be used later on for management and other companies. People all over the United States will be invited to the event through advertising using both print and electronic media. Financial Budget The following pie chart shows how the amount ($2.5 million) will be allocated for the plan: 1. Newspaper costs ($1,200,000) 4. Trade Shows/Conventions/Events ($250,000) 2. Direct e-mail costs ($250,000) 5. Brochures/CD’s ($300,000) 3. Billboards ($450,000) 6. Hidden Costs ($100,000) Time Budget for the year 2011 In the month of January, we will start sending literature to distributors accompanied by a calendar of activities for upcoming trade shows, events, and conventions. Websites will be developed as well as other relevant sites. The department in charge of advertising will have ads ready for newspapers and direct e-mails. Billboards will be ordered from various suppliers at this time. During February, a booth should be set up at the main exhibition sites. Distributors should have already undergone training and be prepared to do presentation. Billboards are supposed to be put in place besides beginning all newspaper and online ads. During March, a booth should be put up at the Washington Drink Ware Show with all distributors present. In the period between April and August, ads will keep being posted in newspapers and online. The Information Technology team will continue monitoring websites as they update their functionality. The sales department will supervise the sales while the customer care team will facilitate deliveries a part from sorting out other problems. In September, there will be a historical trade show meant for presentations and workshops. Distributors and other team leaders will be expected to be present. Between October and December, there will be continued marketing through all our choice media. Continuous monitoring by departments will also be upheld. Concluding Evaluation Towards the end of six months, we will weigh up how well our marketing plan is performing by evaluating sales and expenditures. At the same time, we will also assess how effective the shipping is being conducted and how efficient the shows are. We will also have our team leaders hold a meeting with distributors and retailers to see the efforts that everyone is putting in to raise sales and to make ensure they are motivated. Works Cited Bohm, Anja. The SWOT Analysis. Norderstedt: GRIN Verlag. 2008. Web. Haghirian, Parissa. J-Management: Fresh Perspectives on the Japanese Firm in the 21st Century. Bloomington: iUniverse. 2009. Web. Jackson, John, B. First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing. Indianapolis: Dog Ear Publishing. 2006. Web. Norton, A. and Hughes, J. CIMA Official Learning System Enterprise Management. Burlington: Elsevier Ltd. 2009. Web. Rich, Jason. The Unofficial Guide to Starting a Business Online. NJ: Wiley, Hobok en. 2006. Web. Tervis. Still Going Strong. 2010. Web. Wings of Success. All About Baby boomers. New York: Vicki L. Schutt. 2010. Web. This essay on Integrated Marketing Plan-Tervis Tumbler was written and submitted by user Kyndal Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.